expo 67 lounge

Mid-century fashion, vintage pop culture and retro cool... from Expo 67 and beyond.

4 March 2012

Betsy McCall at Expo 67

Betsy McCall at Expo 67 
In 1951, McCall's women's magazine introduced a paper doll called Betsy McCall; a spunky little girl with a pug nose, brown eyes and a brown bob.

An instant hit, the editors of McCall's had rightly guessed that mothers would be even more inclined to buy their magazine if it contained a nice little extra for their daughters. Each month, little girls across America begged their mothers for the very latest Betsy. Additionally, for a small fee (25¢ in 1967) paper dolls printed on cardboard could be ordered by mail.

Appearing in most issues of the magazine from 1951 to 1995, each Betsy McCall installment came with a set of paper dolls and clothing, as well as a fun little story meant to inspire children as they played. Sometimes Betsy would be helping Mom around the house, working in the yard, or celebrating a holiday.

In August of 1967, Betsy and her family visited Expo 67. She wrote to her cousin Linda of her Expo adventures:

Betsy McCall at Expo 67

Betsy McCall at Expo 67 
"All five of us have been touring the fair - the twins in a pushcart like zillions of other babies," wrote Betsy. "It's hard for me to describe the buildings very well because they are like nothing you've ever seen, so I'm sending snapshots Daddy took."

Betsy McCall at Expo 67 
"We rode on the monorail, which is a railroad in the air; it slips through the United States pavilion and comes out the other side - Daddy says it's like a squiggly worm going through an ENOURMOUS apple..."

Betsy McCall at Expo 67
original image source: thebleudoor.com

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Anonymous Suzanna said...

Wow, very cool! I never even knew
"Betsy" existed.

Great post!

1:23 pm  

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