expo 67 lounge

Mid-century fashion, vintage pop culture and retro cool... from Expo 67 and beyond.

17 February 2008

1976 Olympics Posters

Montreal hosted the 1976 Olympics from July 17 to August 1 of that year.

A series of posters was created for the '76 Summer Games and to promote physical fitness in general. My good friend DC Hillier came across the images in a flickr set: the posters are apparently still up somewhere at the Olympic Stadium.

DC painstakingly recreated the fab images you see here...






images: courtesy of DC Hillier

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5 Comments:

Blogger AJ said...

Those would be perfect...if they didn't use Arial. (Arial ≠ Helvetica). Especially considering that Arial was commissioned by Microsoft for Windows, which puts it chronologically much later than the Olympics.

In fact, many of the 1976 Olympic graphics were re-uses of the system created by designer Otl Aicher for the 1972 Munich games.

9:05 am  
Anonymous DC said...

You are right, aj, originally they did use Helvetiva for this series - however, these we recreated as part of a demonstration for a presentation I'm doing and I used Arial out of simplicity. Agreed, Arial is not Helvetica but honesty - they both suck ;)

11:32 pm  
Blogger Matthew said...

Seem to be put out by Quebec Gov't (upper corner) not by Olympic Committee. Don't remember golf or lacrosse being official sports!

6:56 pm  
Anonymous Puck said...

My uncle had a wonderfully tacky 1976 Olympics promotional poster with serene-looking Greek goddesses. I always found the official logo kind of ugly. Here's an article on its design: http://wemadethis.typepad.com/we_made_this/montreal-olympics-1976.html

10:51 pm  
Anonymous amy b. said...

hi there!

just discovered this blog through google, and wanted to mention that i took the photos referenced in the flickr link above - amazed they've made it beyond my friends!

i visited montreal in dec. '07 and took the olympic stadium tour - that's how i came across these. they're actually in the sports centre, on a wall of a hallway that's to the left (right by the gift shop - it goes behind the pool area on the scoreboard side) when you enter the building - i think you could get back there without taking the tour. :)

anyway...just thrilled to see there's others who appreciate their sweetness! (although i must respectfully disagree on helvetica sucking. heh.)

5:37 pm  

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