expo 67 lounge

Mid-century fashion, vintage pop culture and retro cool... from Expo 67 and beyond.

17 February 2012

PLB's "Katimavik" T-Shirt

PLB's "Katimavik" T-Shirt
 PLB has done it, again!

For spring 2012, Pier-Luk Bouthillier proposes a design that pays homage to one of my personal favorite symbols of Expo 67: the "Katimavik".

The Katimavik was the dominant element of the vast Canadian pavilion at Expo 67. At 109 feet high, visitors could climb to the top of the structure for breathtaking views of the Expo site.


The word "katimavik" means "meeting place" in Inuktitut, symbolizing Canada's role as host at Expo 67.

Interesting to note, "katimavik" can also mean "to take care of". This adds a deeper meaning to the design: "taking care of" our planet is one of PLB's core values...

Available in men's or ladies', in asphalt or black.

PLB's "Katimavik" T-Shirt 
photos: Patrick Cardinal
design: PLB

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29 August 2010

PLB's "Expo 67" T-Shirt

Hot on the heels of the fab Montréal t-shirt, designer Pier-Luk Bouthillier proposes another Montreal-themed design for PLB's fall 2010 collection.

This time, the inspiration is the ultimate symbol of 60's Montreal: Expo 67!

The t-shirt pays homage to the groovy Pulp and Paper pavilion at Expo 67 (above), a structure in the form of a stylized forest.

While 1967 saw trees as little more than raw material destined for consumption, hindsight has taught us the importance of healthy forests: trees are living, breathing plants which remove unwanted greenhouse gases from the air, replacing them with life-sustaining oxygen.

PLB's design taps into the optimism and design aesthetic of Expo 67, making it relevant today. Organic cotton and water based inks complete the message.

And who better to model an Expo 67 t-shirt than yours truly...?

Click here to order.

images: (1-4) Bonnalie Brodeur, photographes
(2) PLB Design
(3) library and archives Canada

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9 March 2010

PLB's "Montréal" T-Shirt

Local DJ François Lebaron models PLB's new Montréal t-shirt.

PLB's spring 2010 collection features a totally retro, Montreal-centric design!

Using graphic representations of familiar urban landmarks (the Metro, Place Ville Marie, etc.), this t-shirt represents, to me, the very magic that makes Montreal cool... including our world-renowned Underground City.

And where better to photograph this design than in front of the Biosphere...? (originally built for Expo 67, of course!)

images: (top) Martine Doyon photographe
(bottom) PLB design

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30 May 2007

PLB Wine and Cheese

Yes, that's Maxine the Mannequin working it for PLB t-shirts!

PLB Design was founded by Montreal graphic designer (and my boyfriend) Pier-Luk Bouthillier. Pier-Luk combines his passion for design with a concern for the environment, creating what I consider designs that are both retro-licious and eco-chic...

Tomorrow evening, a wine and cheese party will be held for a series of environmentally themed t-shirts he's created. The event will be held at Crazy Lily, 6300 Saint Hubert (as in Plaza Saint Hubert...), from 6 to 9pm.

Crazy Lily's entire inventory will be tax free for the event. See you there!

images designed by Pier-Luk Bouthillier

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