expo 67 lounge

Mid-century fashion, vintage pop culture and retro cool... from Expo 67 and beyond.

26 November 2011

Retro Recipe: Petticoat Stiffener

Retro Recipe: Petticoat Stiffener 
After the rationing and shortages of World War II, women were longing for frivolity.

Enter fashion designer Christian Dior in 1947. His debut collection was called "Corolle"... literally, the botanical term for a circlet of flower petals. "I have designed flower women," said Dior of his new silhouette that emphasized wasp waists and flared, petticoated skirts. Harper's Bazaar dubbed it the "New Look", and Dior's name in fashion history was made.

Dior's New Look dominated the fashion world for about 10 years, progressing from a gentle swish in the early 50's to a round ball like bouffant effect by the 1960's (think, Mad Men). Tiered, ruffled petticoats were extremely popular, especially with teenage girls, often worn 2 or 3 at a time. Each petticoat was stiffened in some way either by conventional starch or a strong sugar solution.

From Grandma's Vintage Recipes, a DIY concoction to add pouf to your petticoat and crunch to your crinoline:

3/4 cup cornstarch
2 tablespoons turpentine
2 tablespoons borax
1 quart cold water

Stir up.

Dip in & iron dry.

Retro Recipe: Petticoat Stiffener 
images: (top) etsy.com
(bottom) fashion.lilithezine.com

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20 November 2011

The Expo 67 Memorial Album

The Expo 67 Memorial Album 
Of all the Expo 67 books ever published, this one was the Grand Poo-bah.

Released in 1968 by Thomas Nelson and Sons (Canada) Limited, the Expo 67 Memorial Album was the definitive descriptive and pictorial record of Montreal's world's fair.

The Expo 67 Memorial Album 
Designed by Gérard Caron and edited by Jean-Louis de Lorimier, this large, boxed coffee-table book featured a stunning mixture of color and black & white and photography, all interspersed by lengthy articles on and observations of Expo 67.

The 368-page document was divided into 10 sections, including an eloquent preface written by Expo's Commissioner General, Pierre Dupuy, and an extensive index for easy reference. All texts and titles were in Expo's ubiquitous Optima font and presented in both French and English.

The Expo 67 Memorial Album 
Pigeons taking up residence at Place des Nations.

An introductory chapter by James Gladstone called "Magic Island" offered a unique and intimate portrait of Expo. In this picturesque example, the author describes the quiet morning hours before Expo's opening:

"An Expo-Express train rumbles into the elevated station and three maintenance workers step aboard, their night's work done. The sound of the train disappears across Concordia Bridge. A pigeon flutters down from the huge concrete Expo symbol at the end of the square and flops heavily onto the deserted podium, the sound clear above the hushed rush of the river."

The Expo 67 Memorial Album 
Expo's Deputy Commissioner General Robert F. Shaw penned the chapter "How Expo Was Built". Shaw credited the Critical Path method for keeping Expo's extensive construction on schedule:

"Probably the most important technique introduced by the Installations and other departments was the critical path method and schedule. [...] The critical path method of scheduling is based on breaking down any given project into specific elements and assigning deadlines for the progress and completion of each element. The method is, of course, only as good as its programming, and all personnel involved were therefore trained to feed their collective skills into this important part of the project, and to receive from it reports on the results of individual performances on a day-to-day basis."

The Expo 67 Memorial Album 
An aerial view of Expo's man-made islands under construction.

The Expo 67 Memorial Album 
A stunning photo of the groovy Pulp and Paper pavilion.

The album's largest section was the chapter dedicated to "The Participants".  Divided into 3 parts - National Participants, Private Participants, Sponsors - this was the pavilion-by-pavilion overview of Expo 67. Listed in alphabetical order, an in-depth description and lavish photographs accompanied each and every pavilion and exhibit. The section was over 200 pages long.

The Expo 67 Memorial Album 
The Memorial Album covered each and every Expo exhibit. Here, Monaco.

The Expo 67 Memorial Album 
An aerial shot of the impressive U.S. pavilion.

The Expo 67 Memorial Album 
Over the years, this book has remained my number one research tool for pavilion posts on Expo Lounge. Highly sought after, it is one of my most prized Expo 67 treasures... as much for its beauty as for its usefulness.

The Expo 67 Memorial Album 
Photographs by Michael Francis McCarthy, used with permission.
Check out his ultra-fab blog: designKULTUR

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